If you don't find a way to make money while you sleep, you will work until you die.- Warren Buffett
Lisa Johnson, today’s guest, starts our conversation by saying “I WANTED TO BE MORE, EXPERIENCE MORE, EARN MORE.” But she didn’t know how to do it. And that’s when her business was born. Her first company, a wedding planning business, led her to talk with others, find mentors, help to analyze what was going right and not so right in both her own and in colleagues’ businesses. That led to a pivot into coaching and before long she was making 6 figures regularly and her courses were selling out so quickly she couldn’t keep up.
In order for her to continue to grow she either had to clone herself or figure out ways to continue to earn money without more time or energy. And that’s when it hit her. I need to make passive income. Not an investment program with some financial institution, but by creating programs that allowed her to do the work once, and sell it repeatedly and automatically. Things like evergreen courses (you create the course, you put it into a program such as Teachable or Kajabi, and then sit back and watch the money roll in “in your sleep”. Periodically, you should upgrade it, change it up a bit and add more to it, but it’s really very simple.
Our conversation today has Lisa sharing her thoughts and ideas on what she has done and how she has made her business and her life so successful while finding the time to spend traveling the world with her children and family. Take a listen in and learn how to do this for yourself.
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