Episode 41: The Magic of Writing a Book with Suzanne Doyle-Ingram

There are many reasons to write a book but, according to Brian Tracy, “the biggest reason was to spread my message about subjects that I felt very passionate about.”

Most people start out to write the American novel, but it’s not all that easy. Thousands of books are submitted for publication each year, and only a few are chosen. You can find a publisher, you can self-publish, or you can find someone that leads you through the process and gets your book out there for others to read.

However, as the quote above states, the best reason to publish a book is to let people know your message and what your knowledge and experience are all about. And, believe it or not, you will probably NOT make a lot of money from this endeavor. Even if you get it on the shelves of Barnes and Noble or Amazon, very little in royalties will come to you. Where you do make the money is through showing people what your business is, what you teach, how you make a living, etc. Listen in as today’s guest Suzanne Doyle-Ingram shares with us her years of experience in helping others to do their best and to get those books hiding inside us out into the public.

Connect with Suzanne:

prominencepublishing.com

www.prominencepublishing.com/free

www.facebook.com/suzannedoyleingrambiz

Here is the coupon Suzanne offered for her Udemy Course.

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Episode 40: Getting the Right People to Support You with Deidre Kindred

"Alone we can do so little, together we can do so much." --Helen Keller

No matter what industry you are in, there comes a time when a solopreneur needs to have some help. There are things they can’t do, don’t know how to do, or just don’t want to do. Business is growing and it is too much for one person to handle. This may be the beginning of a growth in the company, or a one-time thing where the owner needs just a bit of help. Regardless of which, it is always nice to have the ability to reach out and find someone to build your team around. 

Deidre Kindred has been involved in the medical profession for many years, and she believes wholeheartedly in the statement above. Whether that is help for someone with health issues and can’t leave the house by themselves, or whether it’s the running of the back end of the business, Deidre shares with us experiences she has had with both her own business and working as an employee. 

Communication, goals and organization are all very important aspects of finding the right members for the “Team” and you can find out more by listening in as Nancy chats with Deidre here.

Connect with Deidre:

www.yournurseadvocates.com

https://www.facebook.com/yourhealthcarenurseadvocates

www.linkedin.com/in/deidra-kindred-rn-bsn-477209188/

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Episode 39: Get Seen, Get Visible, Get Your Business Hired with Jaimie Skultety

You don’t have to do it all yourself – that’s the philosophy of Jaimie Skultety, owner of Upscale Your Business. Not only does she believe that it is not necessary to go it alone in your business, but it also makes great sense to use outsourcing to help your company get seen, get visible and get hired. When you spend your time doing the work that you are meant to do, that you should focus your attention on, and then let other experts do what they do best in your behalf, that your business will grow and prosper. 

Listen in as Jaimie shares with us the things to do in order to get the best coverage for your business, in order to be hired by the best clients.

Connect with Jaimie:

www.upscaleyourbusiness.com

https://www.linkedin.com/in/JaimieSkultety

https://www.facebook.com/UpscaleYourBusiness

https://twitter.com/UpscaleYourBiz

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Episode 38: Jonny Hates Marketing!

"Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." – Thomas Edison

You need to be able to easily find more of your ideal clients, and make it easy for your ideal clients to find you. That’s the idea behind the Jonny Hates Marketing business, led by Jonny Cooper. Sounds wonderful doesn’t it? But is it really that easy? I know that I, for one, am not a fan of getting out there and “selling” my business which we all know is a part of marketing – it’s the end result that we want when we share our marketing efforts with our potential clients.

In today’s show, Jonny shares with us his 3 simple principles to effortless marketing, keeping us out of overwhelm which can so easily happen. So –

Sit back, get out pen and paper to take some notes and let’s dive into Jonny Hates Marketing.

Connect with Jonny:

https://www.facebook.com/jonnycooperUK

https://www.jonnyhatesmarketing.com/

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Episode 37: The Passive Income Queen, Lisa Johnson

If you don't find a way to make money while you sleep, you will work until you die.- Warren Buffett

Lisa Johnson, today’s guest, starts our conversation by saying “I WANTED TO BE MORE, EXPERIENCE MORE, EARN MORE.” But she didn’t know how to do it. And that’s when her business was born. Her first company, a wedding planning business, led her to talk with others, find mentors, help to analyze what was going right and not so right in both her own and in colleagues’ businesses. That led to a pivot into coaching and before long she was making 6 figures regularly and her courses were selling out so quickly she couldn’t keep up.

In order for her to continue to grow she either had to clone herself or figure out ways to continue to earn money without more time or energy. And that’s when it hit her. I need to make passive income. Not an investment program with some financial institution, but by creating programs that allowed her to do the work once, and sell it repeatedly and automatically. Things like evergreen courses (you create the course, you put it into a program such as Teachable or Kajabi, and then sit back and watch the money roll in “in your sleep”. Periodically, you should upgrade it, change it up a bit and add more to it, but it’s really very simple.

Our conversation today has Lisa sharing her thoughts and ideas on what she has done and how she has made her business and her life so successful while finding the time to spend traveling the world with her children and family. Take a listen in and learn how to do this for yourself.

Connect with Lisa:

https://www.facebook.com/lisajohnsoncoaching/

https://lisajohnsoncoaching.co.uk

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Episode 36: Challenge…schmalinge with Teresa Blaes

“A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles.” –Christopher Reeve

We all have something that challenges us and can hold us back. These are visible challenges for some; others may not realize they have anything holding them back. When looking at business ownership, according to the U.S. Census Bureau there is a trend of people with disabilities being nearly twice as likely to be self-employed as the general population, 14.7 percent compared to 8 percent. But that doesn’t mean that if we have something some call a disability, we will be unable to be successful in business. In fact, for many we have not only learned to live with our differences but have learned to be more able to think outside the box and be better at business ownership because we have learned to deal with things differently than our counterparts.

Today, we talk with Teresa Blaes. She shares some great tools and strategies that can be used by anyone but are especially beneficial to those who have some form of disability. Take a listen and see if these make sense for you to use too!

Connect with Teresa:

https://www.facebook.com/teresablaesshow/

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Episode 35: Hyperfocus with Kat McLead

Take 30 minutes and focus on one thing – something that is going to move your business forward. Don’t pay attention to email, to other things that are distractions. 15-15-15 model is a great plan. What is going to help you get more money, more clients, more success. That model means take 15 minutes to talk with clients, take 15 to create a client funnel, and take 15 minutes to set up your facebook posts, your marketing. When you spend time on busy work and not on the forward momentum of CLIENTS, then you are wasting time.

Today’s guest, Kat McLead, is an expert on hyperfocus. When listening to her you will learn how you too can create a stronger, more successful business by creating times during the day when you focus on one or two different things and don’t allow distractions. Take a listen here!

Connect with Kat:

https://www.sahmentrepreneur.com

https://www.facebook.com/kat.mclead

https://www.instagram.com/katmclead/

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Episode 34: Processes, Strategies and Champions — oh my with Donnie Boivin

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning. “ ​–​ Benjamin Franklin

According to Kissflow.com, “A business process is a series of steps performed by a group of stakeholders to achieve a concrete goal. Each step in a business process denotes a task that is assigned to a participant. It is the fundamental building block for several related ideas such as Business Process Management, Process Automation, etc.”

What does that mean in English, the English that most of us speak and not “bizlish”? Every company has something they do to make money. For myself, and this podcast it goes like this: I have to find someone to interview. I have to set up the interview, I have to do the interview. Then, we have to turn it into a format that the platforms will accept, we have to add the intro and outro, we have to share it with the platform, add text, and let people know when it’s live. Now that is a loosely defined process. We can just do it – but knowing me, I’ll forget half of it unless I have a standardized procedure that helps me make sure it is done the same each time, it is done right each time, and I don’t have to worry about whether I goofed up or not. That means then that time is saved and thus money is saved and everyone is happy. Doesn’t that sound like a good deal?

In today’s chat with Donnie Boivin, he and I talk about processes, strategies and challenges that come up both when we don’t have and sometimes when something we do have isn’t working right. Get out your pens and paper, take notes and implement these words of wisdom. You won’t regret it.

Connect with Donnie:

https://www.facebook.com/DonnieBoivinSuccess/

https://donnieboivin.com/

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Episode 33: Introverts and Business with Janice Chaka

“Introverts live in two worlds: We visit the world of people, but solitude and the inner world will always be our home.” ― Jenn Granneman, The Secret Lives of Introverts: Inside Our Hidden World

What is an introvert and how do they handle being in business? According to the American Management Association 

Extroverts: Talk first; think later
Introverts: Think first; talk later

Extroverts: Seek out other people
Introverts: Prefer going solo

Extroverts: Tend to be “babbling brooks;” people often tune them out
Introverts: Don’t speak up too often; people tend to tune in when they do

Extroverts: Draw energy from other people
Introverts: Are energized by time spent alone

How does that figure in business? As a business owner, you need to be out there, telling your story, letting people know about what you do and why they need it. So, what does an introvert do? You can pick the parts of your story that you want the world to know. Find a persona that can become YOU when you are out and about. Let people see what you want them to see. This isn’t a lie, it’s only a chosen part of the whole.

Do you think you’re an introvert? Is this personality type of interest to you? Janice Chaka, today’s guest considers herself an introvert, AND a successful business owner. Want to know more? Listen here!

Listen to Nancy and Janice as they talk business...and introverts!!

Connect with Janice:

https://thecareerintrovert.com/

https://www.facebook.com/TheCareerIntrovert/

https://www.instagram.com/thecareerintrovert/

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Episode 32: Keep It Simple with Craig Severinsen

Keep it simple and focus on what matters. Don't let yourself be overwhelmed.

- Confucius

When we start a business we want to tell everyone what we do and let them know that they need to buy our product or service. It is exciting and we bounce around shouting it from the rooftop. I can’t tell you the number of times I’ve been hit up from someone I’ve never heard of telling me that I REALLY need to buy what they are selling. They don’t know me, they don’t know what I buy or if anything they are saying will be of interest to me. 

You need to make sure that what you are doing in your marketing, is converting to sales, according to today’s guest, Craig Severinsen. He tells us that by being authentic, by sharing with people who you are, what you care about and building relationships, that’s what’s going to grow your business. 

It is more important to be true and find clients through authenticity rather than letting the world know you exist. Find the offer that makes sense to a few people and you’ll sell your product/service to more and that saves time, money and effort. Listen in and learn how keeping it simple builds a bigger return.

Connect with Craig:

www.BrightWorksPR.com

https://www.facebook.com/craig.severinsen.9

https://www.linkedin.com/in/craigseverinsen/

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