“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowther
In our conversation today with Petra Fisher, we talk about using LinkedIn as one way to reach out to business contacts and colleagues. First and foremost, we talk about creating the right profile. One that gives the viewer a reason to want to read further and see just what you are all about. And then we go deeper: diving into the depths of the program and various ways to get the relationships started that we are all (or should all) looking to build.